Whiter than White
BlingCrete™ is presented at the inaugural exhibition by Materials Council. Whiter than White is an exploration of the pursuit of ‘whiteness’ in the built environment, showcasing a highly-curated selection of architectural materials and finishes.
BlingCrete™ represents a new genre of materials with its own logic of effect that cannot be described simply in terms of the usual categories of heavy and light or form, construction, and surface. The material, also known as light-reflecting concrete, combines the positive characteris tics of concrete (fire safety, solidity, building methods) with those of retroreflection. Retroreflecting surfaces send incoming rays of light (sunlight or artificial light) back precisely in the direction of the source.
The dialog with light, lastingly integrated by the combination of materials, creates the special, dematerialized aesthetic of BlingCrete.
The exhibition Whiter than White is the response to one of the questions most asked of the curators by architects: “what is the whitest…?” and the realisation that they were often unaware how other issues such as cost and sustainability impacted their freedom to specify the pristine materials they desire.
What makes a material white and what concessions must be made by designers in the face of practical, economic and environmental constraints? The exhibition demonstrates that achieving an iconic ‘whiteness’ is not as simple as it first appears.
London Design Festival Whiter than White exhibition Super Brands London – Tent London Old Truman Brewery Hanbury Street